Champagne for Caesar

Champagne for Caesar is a 1950 American comedy film about a television quiz show, directed by Richard Whorf and written by Fred Brady and Hans Jacoby. The movie stars Ronald Colman, Celeste Holm, Vincent Price, Barbara Britton and Art Linkletter. The film was produced by Harry M. Popkin for his Cardinal Pictures and released by United Artists.

Later, in front of an appliance store window, Beauregard, Gwenn and a small crowd, none of whom have TV sets yet, watch the radio quiz show just transferred to the new medium of television Masquerade for Money, whose sponsor is Milady Soap. The shows format features contestants costumed as historical characters or items, who are asked questions about who or what their attire represents. The prize doubles with each successive question, in the style of the 1940s radio show The 64 Question. If anyone misses just one question, the contestant loses all that was won to that point. Beauregard is contemptuous of television and what he deems as its antiintellectual nature, after seeing Masquarade for Money.However, after seeing the contestants struggle to answer relatively easy questions, Beauregard plots revenge on Burnbridge Waters. He goes on the program dressed as an encyclopedia to let the host know he will answer any question given to him by the shows host, Happy Hogan Art Linkletter. Starting from an initialprize, Beauregard easily answers the maximum five questions, then asks for a sixth question. The show runs out of time, but Beauregard promises to come back the next week if people will write in to Milady Soap demanding he be allowed to return. ........

Source: Wikipedia